CIPS is always learning
We built our technology to learn as many parameters as possible such as Job Title lengths and wording, job description keywords, location and salary ranges. In total CIPS is programmed to automatically recognise and test over 82 parameters with each submission. CIPS has the power to learn your job information, deploy to the best-performing websites at the time of day your job seekers are most active, pushing the highest converting images, moreover CIPS Repeats and posts your jobs non-stop 24 hours a day, 7 days a week.
Images improve job click-throughs by up to 60%. Some images work far better than others, yet the same image may not convert so well on multiple job sites. CIPS keeps track of this, and will only deploy best- performing images within the highest converting range; Therefore, CIPS shows different images paired with your job across hundreds platforms, and is designed to use the best converting images each time, delivering consistent click-through improvements on hundreds of thousands of image data points alone.
CIPS Loves A/B Testing
Job seekers vary in their quality and respond to job descriptions and titles in varying ways. CIPS A/B tests titles, descriptions, salary ranges, locations and key job details by splitting your posted job information down into key sections, using parts or a combination when posting, again only doing so if proven to drive more click-throughs. CIPS may even competely rewrite your description in some situations if more interest is proven to be delivered that way.